Join us for our 8th Annual Communications Spring Training Workshop scheduled for Tuesday, April 16, from 8:30 a.m. to 12 p.m. at The Loyola University Graduate Center-Timonium Campus. This half-day event brings together the best and brightest of the Baltimore region’s PR and marketing professionals for a series of informative workshops covering a broad range of useful communications topics.

Mental Wellness for PR Practitioners
Presented by Malika Sharieff-Muhammad, PMHNP-BC, Nurse Practitioner

In today’s fast-paced world of public relations, professionals often face high levels of stress and pressure as they navigate tight deadlines, client demands, and constant connectivity. The presentation aims to equip public relations professionals with practical strategies to effectively manage workplace stress and prioritize mental wellness.

During the presentation, we will delve into the unique challenges faced by those in the field of public relations, exploring statistics and research findings that highlight the prevalence of stress and burnout in the industry. Through engaging activities and interactive discussions, participants will gain valuable insights into the impact of workplace stress on mental health and productivity.

Paid Social and Analytics 101
Presented by Ebony Wilder, Maryland Department of Health and Charles Brown, Maryland Department of Transportation

Would you like to promote your brand through sponsored content on social media instead of organic posts? Join Ebony Wilder (MDH) and Charles Brown (MDOT) from BPRC as they discuss the fundamentals of paid social media advertising, with tips on setting up your first campaign and leveraging analytics to strengthen your organization’s social media presence.

Building a Subject Matter Expert (SME) Pipeline
Presented by Caraline Brown, Senior Account Executive, PR/Social Media,  GKV and Dalilah Erber, Assistant Account Executive, PR/Social Media, GKV

Are you a PR professional seeking to maximize your subject matter experts’ (SMEs) impact on your share of voice? Join Caraline Brown (GKV) and Dalilah Erber (GKV) as they offer insights and practical strategies for leveraging SMEs within your organization to achieve PR success in areas such as content creation, media relations, thought leadership and crisis communication.

Integrate AI into Your PR Workflow
Presented by Linda Zebian, Senior Director, Communications & Community, Muck Rack

The number of PR pros leveraging AI has more than doubled since last year, according to Muck Rack’s 2024 State of AI in PR report, and the technology has had a positive impact, with 74% reporting it’s helped increase in the quality of their work. Join Muck Rack’s senior director of Communications, Linda Zebian, for a conversation on how AI is changing PR, the difference between generative AI and machine learning, and what PR pros can do now to prepare for what’s next with this rapidly evolving tech.

DATE & TIME: Tuesday, April 16, 2024,  8:30 a.m.-12 p.m.

LOCATION: The Loyola University Graduate Center-Timonium Campus, 2034 Greenspring Dr, Timonium, MD 21093

FEE: $45 members; $75 future members. Early bird registration is $5 off—must register before April 8. (Cancellations after Friday, April 12, will not be refunded.)