Join us for our 9th Annual Communications Spring Training Workshop scheduled for Tuesday, April 29, from 8:30 a.m. to 12 p.m. at The Pikeville Volunteer Fire Department. This half-day event brings together the best and brightest of the Baltimore region’s PR and marketing professionals for a series of informative workshops covering a broad range of useful communications topics.

Program Schedule:

9:00-9:15 – Opening Remarks
Welcome and introduction to the day’s sessions.

9:15-10:15 – Maximizing LinkedIn with Colleen McKenna
Learn strategies for building a strong LinkedIn presence and leveraging it for professional growth.

10:15-11:15 – Exploring Bluesky
A deep dive into this emerging social platform and its potential impact on media and PR.

11:15-11:30 – Break
Take a moment to recharge before the next session.

11:30-12:30 – Mastering Qwoted (TBD)
Discover how to use Qwoted for media opportunities and expert positioning.

12:30-1:45 – Lunch & Keynote: National Media Insights with Donna Leinwand-Leger
Enjoy lunch while gaining valuable insights from a seasoned media expert.

1:45-2:45 – The Role of AI in Media & PR with Greg Shaffer
Understand how AI is shaping journalism, PR and content creation.

2:45-3:00 – Closing Remarks
Wrap-up, key takeaways and final thoughts.