Abel Communications, an award-winning public relations firm based in Baltimore, seeks an experienced and creative Digital Strategy Director to support agency growth. As the Director of Digital Strategy at Abel Communications, you will lead our digital marketing efforts, develop and deliver comprehensive strategies to optimize online visibility, drive measurable results for our clients, and enhance the firm’s overall digital presence in support of agency growth.

This role requires a blend of creativity, technical expertise, leadership, client collaboration, and hands-on execution to deliver data-driven marketing solutions across multiple digital and social media platforms. Above all, we seek a driven, collaborative team player and a growth-minded professional who will energetically support our collective desire to do work that matters for clients who trust us.

Interested applicants should send a cover letter, resume, and relevant work samples to jobs@abelcommunications.com with the subject line: Digital Marketing Director Candidate.

Key Responsibilities:

Strategic Leadership + Planning
● Develop and implement innovative, data-driven digital marketing strategies to meet clients’ business objectives across diverse industries.
● Collaborate with senior leadership to align digital strategies with the overall vision and growth goals of the agency.
● Lead digital transformation initiatives within the agency, ensuring the adoption of new trends, tools, and technologies.

Client Service + Consultation
● Act as the primary digital consultant for clients, identifying their goals and crafting tailored digital strategies.
● Build strong client relationships by demonstrating expertise in SEO, SEM, paid social, content marketing, email marketing, and analytics.
● Translate clients’ objectives into actionable plans, leveraging digital marketing best practices.
● Keep a watchful eye on the evolution of AI tools that will improve digital marketing efforts and make relevant suggestions to agency leadership.

Campaign Development + Execution
● Lead the planning, execution, and optimization of multi-channel digital campaigns including search engine marketing, social media (organic and paid), content marketing, influencer outreach, and display advertising.
● Collaborate with account strategists and/or creative team to proactively identify tactics to enhance PR programs and creative deliverables.
● Manageagencyaccounts for digital marketing tools, analytics platforms, and social media management systems.
● Ensure that all campaigns are delivered on time, within scope, optimized for performance, and aligned with strategic goals.
● Manage and monitor client and firm SEO and website engagement
○ Evaluate, recommend and implement optimizations for SEO, content strategy and online lead capture.
● Manage email marketing campaigns, including production schedule, implement segmentation and retargeting strategies, run A/B and/or dynamic content tests, and create lists for deployment.
● Create social media content and manage other content creators.

TeamLeadership + Development
● As agency needs evolve, lead, mentor, and develop a team of digital marketing professionals, fostering a culture of creativity, continuous learning, and performance excellence.
● Collaborate with cross-functional teams (creative, account, and strategy) to integrate digital strategies into broader marketing initiatives.
● Lead the recruitment and onboarding of top digital talent, ensuring the team has the necessary skills to meet evolving client needs.

Data, Analytics + Reporting
● Monitor and analyze key performance metrics for all digital initiatives, providing insights and recommendations to optimize ROI.
● Develop and execute A/B testing strategies to continuously improve campaign performance.
● Track performance across standard email indicators such as deliverability, open rate, and click rate.
● Develop and present detailed performance reports for clients, clearly articulating the impact of digital strategies on business goals.
● Stay up-to-date with industry trends, algorithm changes, regulatory and compliance standards, and emerging platforms.

Budget + Vendor Management
● Manage budgets for digital campaigns, ensuring cost-effective use of resources to maximize ROI.
● Negotiate with vendors and third-party agencies to ensure high-quality deliverables and competitive pricing for digital marketing services.

Agency Growth + Thought Leadership
● Support business development efforts, contributing digital expertise to pitches, proposals, and presentations. You may also be asked to participate in new business pitches.
● Serve as a Thought Leader in the digital marketing and social media space, contributing to industry panels, conferences, and agency marketing content.
● Introduce new technologies and trends to enhance the agency’s digital marketing capabilities.

Qualifications + Skills
● Bachelor’s degree in Marketing, Communications, Business, or a related field.
● Minimum5-7 years of digital marketing experience, with at least 3-5 years in a leadership role within an agency or corporate setting. Agency experience is preferred but not required.
● Proven track record of successfully leading and executing integrated digital marketing strategies across paid, earned, and owned media.
● Deep expertise in SEO, SEM, social media advertising, email marketing, and content marketing.
● Proficient in analytics platforms such as Google Analytics, SEMrush, Moz, and social media insights tools.
● Excellent analytical and problem-solving skills, strong project management and organizational skills.
● Strong leadership and team management skills, with the ability to mentor and develop digital talent.
● Excellent communication and presentation skills, with the ability to convey complex digital concepts to both clients and internal stakeholders.
● Highly analytical, with the ability to use data to drive decisions and demonstrate the value of digital initiatives.
● Ability to work in a fast-paced environment and properly prioritize in order to meet all deadlines.

Other Info
Abel Communications fosters a collaborative and enjoyable workplace where employees are encouraged to do great work and make time for great lives. We have been a finalist or winner in the Baltimore Business Journal’s Best Places to Work Awards for several years. In 2020, Abel Communications was named PRSA Maryland Team of the Year. We provide a comprehensive benefits package including health, dental, vision, and short-term disability insurance and a flexible work schedule. We emphasize the importance of continued professional development and skill development. We close the office on Orioles Opening Day and have many outings throughout the year to foster teamwork and camaraderie. We love Baltimore, our clients, coming up with BIG ideas and delivering amazing work. Our business currently operates in a hybrid environment with employee-driven flexibility to work from where we are most productive. Abel Communications respects and values diversity and is committed to creating an inclusive culture. Abel Communications is proud to be an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, veteran status, or any other legally protected class