Now more than ever, maintaining a strong presence on social media is critical for any brand’s awareness. Are you up to speed on your social strategy? Familiar with using LinkedIn for finding new business opportunities? What’s the tie-in between social media and PR, and how do you figure out a video strategy? Learn about these important topics and more from regional experts as we learn how to maintain digital relevance while socially distancing.
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DATE: Tuesday, May 19, 2020, 9 a.m. -12:15 p.m.

LOCATION: Virtual Conference via Zoom – Link provided After Registration

FEE: $30 for BPRC members; $50 for non-members; Register before May 12th to receive a $5.00 discount!  (Cancellations after Friday, May 15th will not be refunded.)

WELCOME: 
Ragina C. Ali, President, BPRC
Manager, Public & Government Affairs, AAA Mid-Atlantic

MODERATOR:
Jena Frick, Program Chair, BPRC
Senior Media Relations Specialist, University of Maryland, Baltimore

SESSION 1: DEMYSTIFYING SOCIAL STRATEGY AND THE ALMIGHTY ALGORITHM
9:00 am – 9:45 am
Presenter:  Taverlee Laskauskas, Paid Social Media Strategist, Enradius

SESSION 2:  BUILDING YOUR PROFESSIONAL BRAND + INCREASING NEW OPPORTUNITIES THROUGH LINKEDIN
9:45 am – 10:30 am
Colleen McKenna, Intero

SESSION 3: SOCIAL MEDIA + PR: WHY YOU SHOULDN’T HAVE JUST ONE
10:30 am – 11:15 am
Claire Knudsen, Director of Social Media, tbc

SESSION 4: VIDEO MARKETING MASTER PLAN – HOW TO MAKE YOUR MARKETING MATTER IN 2020
11:15 am – 12:00 pm
Zephan Blaxberg, Owner, ZMBmedia

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